Japanese Non-Alcohol Beer
A moderation trend is sweeping across key global markets and consumers are increasingly choosing non-alcoholic beverages over alcohol options. The non-alcoholic segment grew in volume by 4.5% in 2019-2020 and a strong double-digit growth is predicted in the coming years. Alcohol-free beer represents a share of over 90% of the total low/no alcohol market and has become a particularly trendy drink amongst consumers of varied age groups.
The boom in non-alcoholic beer in Japan started in 2009 and continues to expand at a rapid pace.
Today, Japanese products resonate as a strong health-conscious ‘brand’ with global consumers and the benefits associated with this non-alcoholic beverage makes Japanese alcohol-free beer one of the top-ranking consumables.
Nippon Beer
Nippon Beer Co. has been in the beer business for 38 years. Striving to produce the very best brews, some of their labels include the award-winning “Yuki Noho Fuji Beer” (organic beer) and fruity and refreshing “Lemon beer” as well as the Halal-certified “Ninja Lager”. Well known as the oldest and largest independent beer importer in Japan, Nippon Beer microbreweries in Japan also produces bottled craft beers, cans and kegs.
Nippon Beer supports and participates in a variety of music and cultural events both in Japan and internationally, including the Japanese version of Oktoberfest held through the year across the country.