Fresh Juices
Japan has earned a reputation as producer to some of the tastiest, luxurious and most expensive fruit in the world. They are often given as gifts, a show of respect and are also used as offerings on home altars paying homage to their Gods.
A number of exotic Japanese fruit are prevalent in Japanese gastronomy: ume plum marmalade, yuzu chips and yuzu matcha to name a few. Consumed as fresh whole fruit and juices, as well as in the form of liqueurs and syrups, indigenous fruit is an important part of not just everyday dietary habits of Japanese people, but is also a very important element to gastronomic establishments across the globe.
Ito Noen
Since its foundation in 1897, in the middle of the Meiji era in the heart of Wakayama Prefecture, Ito Noen has been focused on developing the most sustainable practices in growing fruits. Grown on south facing terraced fields helped on by 100% natural fertilisers, they take advantage of the maximum amount of sunshine giving their crop particularly juicy and tasty characteristics.
A unique squeezing system which presses half-cut fruits with round cups has been developed by Ito Noen’s experts. This original method only gets 30% juice from the fruit (compared to the 40-50% industry benchmark), allowing for a pure juice extracted only from the pulp, with a very refreshing taste. This juice is pristine, guaranteed to have no added sugar, additives or preservatives.
The key goal of the company is to produce more juice for people to enjoy the real taste of fruits grown in the Kishu-Arida region.
Once you have a chance to taste Ito Noen juices, you will not settle for less.